Now that we've made it past the holidays and are into January, we've found that there are many homeowners who are looking to list their homes. This listing season will last through the summer, so there is no better time to start working on your listing presentation. Today, we want to share some tips to help make your listing presentation go as smoothly as possible!
One of the most important things for you to do is come in prepared! You need to research the neighborhood, the property, the dollar amount it sold for previously, where school zones are, and the history of the neighborhood, among other things. You need to collect all the information you can that will help you walk into that presentation with full-knowledge of the property.
When you come to a listing presentation, you need to be sincere, honest, and likable. People want to do business with people they know and trust - if you come off as being phony, pushy, or overly aggressive, you're probably not going to get the listing. Maintaining eye contact and smiling are simple, but can make all the difference when giving a listing presentation.
Something that's going to be a huge part of any listing presentation is knowing the comparable properties in the neighborhood. You need to be able to price a property according to the relevant data. Here at Premium Properties, we help you do just that. We offer an assessment called Toolkit CMA. Our marketing department uses Toolkit CMA to crunch the data of comparable properties and put together a professional-looking presentation that has all the MLS data, photos of the comparable properties, and charts and graphs. This is no extra cost to you, and is a great tool to have when you walk into a listing presentation. It will give you confidence, which is another vitally important aspect of a listing presentation.
If you're interested in the many tools and systems we use to help our agents achieve their goals, give us a call at (407) 770-6840 or shoot us an email atJohn.Huebner@PremiumAgents.net. We would love to hear from you!
