The Key to Closing on a Listing Appointment



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Premium Properties, contact me at (407) 770-6840 or John.Huebner@PremiumAgents.net.

Today's topic is closing on a listing appointment. I'm sure most of you have been on listing appointments in the past, and I just wanted to talk about a couple important things going into that listing appointment.

The key to the whole thing is people want to do business with people they like and people they trust. When you go into that listing appointment, you want them to like you and feel good about you. You need to build rapport with the seller. As you walk through the house, talk about the home. Be sincerely interested. Make notes about the home, and really listen to what the owner's needs are.


Knowing the owner's goals is another key point. You also need to be able to speak to them clearly about helping them reach their goals.

Another piece of advice is don't walk out until you have asked for that listing about three times. One of the biggest mistakes that a lot of agents make is at the end of the appointment, they stand up, hand the sellers their business card, and say, "Let me know, thanks!" and leave without the listing. I would say that's absolutely the wrong way to go about the listing appointment. At some point in that presentation, you need to ask about the listing before you leave the house. If they say no the first time, start in on another topic that they are interested in, and build some rapport before asking again.

As you can see, building rapport with the seller is extremely important during the listing appointment. If you have any questions about today's video, please give me a call. I'd love to hear from you!

Your One-Stop Real Estate Shop



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Premium Properties, contact me at (407) 770-6840 or John.Huebner@PremiumAgents.net.

Today our topic is being a full-service company and a full-service agent for your customer. That is really what customers are looking for today. They want a Realtor and a company that is knowledgeable about all different areas of real estate.

We have a property management department with over 750 rental properties. We're very in tune with rentals, investments, and investors. We help solve investor problems by leasing those properties and managing units for them.


We also do commercial real estate. We are involved with a business brokerage, so we can help someone find a space for their business.

We also have many partnerships with landscaping companies, electricians, and more. We have checked each of them out, so that our customers have access to credible businesses.

Being a full-service company is important. I think it's important to know all the different aspects of the business so that you can service your clients.


Studies show time and time again that the consumer is looking for a one-stop shop kind of company, and that's what we can do here at Premium Properties. Please call us with any questions! We'd love to help you.